刘奕杉 Liu Yishan
CV
This collaboration connects the key ideas of my collection—tea philosophy, moon imagery, sustainability, and long-termism. Tea rituals reflect slowness, balance, and emotional durability, paralleling slow fashion and mindful consumption. Together, they highlight that sustainability grows from rhythm, restraint, and natural cycles.
To extend these ideas beyond clothing, I propose a cross-sensory collaboration with PRONOUNCE and a tea or scent-focused lifestyle brand Cosmic Speculation. This partnership brings my narrative into everyday rituals and reinforces the values of slow living.
The promotion centers on an immersive pop-up store showing my full collection with tea and moon motifs. It features co-branded packaging, limited gift sets, and small lifestyle items, with my print developments forming the visual identity across posters, social media, packaging, and in-store graphics—creating a cohesive message of intentional, slower living.
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